Bob Mazur has demonstrated to me the true definition of  faith and hard work. I truly respect Bob for being where he is today.

Bob Mazur is still in the introduction process of the life cycle of a business and is still testing out the market after 5 years of hard work. He has not returned a profit yet and he is fine with that. Bob Mazre thought of his product from a family member who needed to open up a pill bottle and could not. So he decided to open the purfect opener which would take care of all the problems of opening a pill bottle and other useful tools for everyday living. Bob is bootstrapping his business and is paying himself very little in order to put more into the business. Bob has won many awards on his business and business plan and receiving cash rewards for his business from business competitions. He has had his product sold at different trade shows and has sold on QVC.

One problem that I think is wrong with Bob is that he doesnt really know his target market. And doesnt have a solid marketing plan. He really doesnt know how to do a consumer analysis or a SWOT analysis. I honestly think that 5 years could of been reduced down with an excellent marketing plan and a detailed business plan.