purfect, the opener

Bob Mazur has demonstrated to me the true definition of  faith and hard work. I truly respect Bob for being where he is today.

Bob Mazur is still in the introduction process of the life cycle of a business and is still testing out the market after 5 years of hard work. He has not returned a profit yet and he is fine with that. Bob Mazre thought of his product from a family member who needed to open up a pill bottle and could not. So he decided to open the purfect opener which would take care of all the problems of opening a pill bottle and other useful tools for everyday living. Bob is bootstrapping his business and is paying himself very little in order to put more into the business. Bob has won many awards on his business and business plan and receiving cash rewards for his business from business competitions. He has had his product sold at different trade shows and has sold on QVC.

One problem that I think is wrong with Bob is that he doesnt really know his target market. And doesnt have a solid marketing plan. He really doesnt know how to do a consumer analysis or a SWOT analysis. I honestly think that 5 years could of been reduced down with an excellent marketing plan and a detailed business plan.

Micheal Melfi, The small magazine

       

 

                   Micheal Melfi is a passionate business man who has found his passion and his “niche” and i s taking advantage of the opportunity. Micheal Melfi has created something that has revolutionized the way society thinks of magazines. He has created a small portable pocket sized magazine that is serving Detroit, Atlanta and Miami. Micheal does not sell the magazines to the public but passes them out at functions, luxury hotels, and many other locations. His goal is to create connections in the form of experiences. He does not want the reader to just read the magazine, but to also experience the magazine. The three pointers that Micheal taught our class were Integrity, Humility and responsiveness. These are the three keys that lead Micheal to his success. My favorite key is Humility, which means to be humble and listen to those around you. There is a reason why god gave us two ears and one mouth.

             6 degrees wants to truly define what culture and style really means by offering compelling images the best pictures and fashion at its greatest. Micheal Melfi loves colors and makes sure that the schemes are eye catching and compelling to the audience. He also had a great idea by making the magazine pocket sized so the reader can actually focus on the ad, which will increase sells from the advertiser. When I looked at the magazine I actually remembered some of the ads in the magazine which proved to me that the magazine has a unique way of locking in the advertisement into the readers mind.

            

                 One of the biggest features of the magazine is that it serves the local market. Micheal does complete marketing for the customer( advertiser), he will provide a total package, not just a page in the magazine to local businesses. If the business is not ready for the advertisement he will not follow through with the sale of the marketing package. The thing i like most about Micheal is that he truly cares about the consumer and not just the money. He is an overall great person and a great business man. Micheal is also thinking of franchising the opportunity to individuals with the same passion and drive that he has. I will support 6 degrees magazine in the future by having the magazine in my place of business.